After a brand agency provided the basic framework of TRU RED's look and feel, I was responsible for creating a national campaign that communicated the elevated value of essential office products that offered something extra. I extended and managed the continued campaign with designers and writers to deliver a wide spectrum of assets including: print ads, digital banners, radio spots, sell sheets, a packaging guide, social media campaigns. I was also responsible for overseeing a full packaging redesign effort by our internal design team.